L’OREAL
THE MATRIX WORLD WE CREATED FOR LOREAL
A brand metaverse that hosted the grand launch of the new branding and products, followed by hair shows and concerts and more.
BACKGROUND
Matrix, under L’oreal ownership is known for its high-quality hair care products and its primarily targeted towards professionals in the hairdressing and salon industry. The brand offers a variety of shampoos, conditioners, hair treatments, and styling products designed to cater the different hair types and needs.
OBJECTIVE
L'Oréal wished to stay at the forefront of the beauty industry, stand out in a competitive market, and build strong, lasting relationships with their customers by providing training and education, offer exclusive discounts and nuture a sense of community.
APPROACH
We created a virtual brand metaverse that empowered L'Oréal to educate, inform, and engage customers. Through interactive experiences L'Oreal made a grand revelation of the new Matrix logo, showcased its products, offer personalized solutions to hair stylists, provided education and training on how to best use their products, gathered real-time customer feedback and drove sales by providing exclusive offer coupons. The virtual space allowed L'Oréal to give their customers an all- encompassing brand experience that no single digital medium could achieve in entirety. Using 360X L'Oreal ensured sustained brand awareness and loyalty, solidifying its position as a beauty industry leader.
