FINTECH 100

RELPLICATION OF FINTECH BRAND HEADQUARTERS

FinTech Abu Dhabi is MENA’s leading FinTech event which brings together various players and stakeholders to discuss ideas and launch initiatives within the FinTech ecosystem.

BACKGROUND

Fintech Abu Dhabi event is one of the most popular finance related events happening every year where 100s of Fintech brands and companies participate to showcase their product & services to millions of people coming from worldwide.

OBJECTIVE

The objective was to bring the event all virtual and to present it as it is what audiences feels it offline.

APPROACH

The approach was simple and clear to replicate the same look and feel of the participating brands and their services to show there to give a live feeling of what a brand and their offices actually look with live sessions of their Senior management people to chat with the audiences for any enquiry or feedbacks.

RESULTS

Fintech Abu Dhabi 2020, the MENA’s leading fintech festival debuted virtually on 360X. The metaverse was set amidst the stunning backdrop of the Al Maryah Island in Abu Dhabi and we also replicated the headquarters of various participating brands. Over 100 Fintech brands, leading global banks and the who’s who of the Fintech world were all part of the mega event. With multiple auditoriums live streaming content, over 100s exhibitors, break-out rooms, video chats & calls, networking sessions etc it’s an event that’s very close to our heart.

200K

VISITS

2.46M

ENGAGEMENTS

2 HOURS

AVERAGE TIME SPENT

40%

CONVERSION TO SALES

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